Ann Lowe, the woman who made Jacqueline Kennedy’s wedding dress, carved a path for herself, becoming the first black designer to open a boutique on Madison Avenue, and paved the way for many others. (Finally, people are recognizing it.) From 1958 to 2009, the Ebony Fashion Fair, founded by businesswoman Eunice W. Johnson, created a space not just for black designers and models to show their work, but also for black shoppers to spend. By the early 2000s brands like Baby Phat were introducing products to the market that addressed the needs of this previously underserved customer, like jeans that fit curves.
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It seems like every week a fashion brand is rallying behind a political candidate, collaborating with a nonprofit, or announcing a new sustainability initiative—in other words, companies are trying to prove they are more “conscious.” Being “conscious” has become a talking point. Credit the current political climate or the idea that customers want to shop their values, but more and more designers are being vocal about where they stand on certain issues, and companies are increasingly transparent about their business or manufacturing practices.
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