It seems like every week a fashion brand is rallying behind a political candidate, collaborating with a nonprofit, or announcing a new sustainability initiative—in other words, companies are trying to prove they are more “conscious.” Being “conscious” has become a talking point. Credit the current political climate or the idea that customers want to shop their values, but more and more designers are being vocal about where they stand on certain issues, and companies are increasingly transparent about their business or manufacturing practices.


While hippy styles were born in the ’60s, they developed in the ’70s to become a key look for the decade. One of the most famous styles of the era, hippy outfits often featured unique, colourful designs. While cuts were kept simple and styles remained casual, the trend was bold and expressive. Denim, suede, bright prints and patterns, and flares all played a significant role in the trend. Although full hippy outfits can appear overly excessive in today’s environment, elements from the style can easily be incorporated to create a chic and modern, hipster look.

“It's important for designers to work for a bigger purpose, because fashion is so small. If you remove the social aspect of it and if you remove the day-to-day lifestyle of it, then we're just left with a pair of pretty shoes—and who cares? That's so disposable. You have to tell a story...you have to really touch people beyond yourself. It's bigger than you, it's bigger than us.”
It seems like every week a fashion brand is rallying behind a political candidate, collaborating with a nonprofit, or announcing a new sustainability initiative—in other words, companies are trying to prove they are more “conscious.” Being “conscious” has become a talking point. Credit the current political climate or the idea that customers want to shop their values, but more and more designers are being vocal about where they stand on certain issues, and companies are increasingly transparent about their business or manufacturing practices. × 

That doesn't mean the work is easy. I recently founded my own business, The Folklore, an online retail concept store that stocks brands exclusively from Africa and the African diaspora. Already I’ve had to defend the earning potential of African designers to prospective non-African venture capitalists and investors, who were convinced that they wouldn’t sell well among non-African audiences. (Most of the pieces on my site have sold out.) I’ve argued against long-standing stereotypes that paint Africa’s business climate broadly as corrupt. I’ve invested my own money to launch the company, trusting that my vision will translate.
While hippy styles were born in the ’60s, they developed in the ’70s to become a key look for the decade. One of the most famous styles of the era, hippy outfits often featured unique, colourful designs. While cuts were kept simple and styles remained casual, the trend was bold and expressive. Denim, suede, bright prints and patterns, and flares all played a significant role in the trend. Although full hippy outfits can appear overly excessive in today’s environment, elements from the style can easily be incorporated to create a chic and modern, hipster look.
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