Glam black street fashion
High-end department shop chain Selfridges will start using clothes leasing as part of a variety of moves into sustainable fashion.
Customers are demanding that businesses take ecological concerns seriously, said managing director Anne Pitcher.
The business is likewise moving into second-hand clothes, recycling and repair work, she told the BBC’s Today programme.
While leasing clothing for wedding events is a recognized organisation, doing so for routine wear is relatively brand-new.
Style rental business have actually sprung up in China, Europe and the United States recently.
One of the very first was New York-based Lease the Runway, which was set up in 2009 to lease designer clothing.
Selfridges clients will soon be able to fix clothing, bags, shoes and jewellery through what the store calls a “repairs concierge service”.
Rates will depend on the repairs, it said, and can be done on products bought at the store or somewhere else. As a guide, a resewn button will cost ₤ 2 if you still have the fastener and ₤ 5 if you’ve lost it. A hem repair is ₤20
The rental part of the strategy will be handled by Hurr Collective, an online clothes rental company. Clothing can be rented for 4, 8, 10 or 20 days.
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Clients will likewise be able to offer used designer wear for installment plan at Resellfridges.
Glam black street fashion ‘ No PR stunt’
Selfridges is owned by the Weston household, which controls Primark through Associated British Foods.
Fast fashion sellers like Primark have actually been criticised by MPs for encouraging a disposable attitude to clothing, although the firm insists its high street stores are much better for the planet than online stores.
Parliament’s Environmental Audit Committee said last year that “the government need to change the system to end the throwaway society”.
Asked whether quick style needs to change, Ms Pitcher informed Today: “I think fast style is a really crucial part of our company, however I think people are altering and what we need to do is put more worth into the shopping experience.”
She likewise firmly insisted that her strategies were not simply a PR initiative, and that Selfridges has actually been on a “sustainability journey” given that 2011 when it started a campaign to protect the world’s oceans.
She told the BBC Selfridges would “check out new circular service designs” of lease, re-sell, repair and recycle “making us associated with circularity”.
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