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Glam black street fashion Makeup: The eyes have it for post-lockdown sales


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Glam black street fashion Makeup: The eyes have it for post-lockdown sales

Image copyright Getty Images Image caption Some retailers have reported strong makeup sales Life in a face covering means eye expression needs to make a big impression, prompting a shift in makeup sales.Eye makeup has been taking a larger proportion of prestige cosmetics sales during and after lockdown, according to analysts NPD.With lips now often…

Glam black street fashion Makeup: The eyes have it for post-lockdown sales

Glam black street fashion

glam black street fashion Woman's eyes and a mask

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Some retailers have reported strong makeup sales.

Life in a face covering ways eye expression needs to make a big impression, triggering a shift in makeup sales.

Eye makeup has actually been taking a bigger percentage of status cosmetics sales throughout and after lockdown, according to analysts NPD.

With lips now frequently concealed behind a mask, makeup sales in that location are taking a lower share of costs.

The fashion business has actually been impacted by homeworking and video conferencing.

Online merchant Asos just recently stated sales of make-up and sportswear had actually been particularly strong as individuals were stuck at house, it stated.

It likewise said individuals were making more “intentional purchases” rather than purchasing and returning numerous items at a time.

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Media caption Influencers have actually been sharing suggestions on keeping your make-up looking excellent while using a mask

NPD studied sales information for “eminence” makeup purchased by women, that includes items offered in non-supermarket High Street stores and department shops, along with online.

It found that mascara and eye shadow drove an increasing share of sales for eye makeup, up from 22%of makeup sales prior to lockdown to 25%post-lockdown. Eyebrow products have also taken a rising share in the marketplace, having formerly been static for some time.

On the other hand, makeup for lips fell from 14%of the marketplace pre-lockdown, to 12%later on.

” The popularity of eye makeup can be associated to increased experimentation in the house and using cosmetics whilst socialising with household and good friends practically or during teleconference with colleagues,” said Emma Fishwick, Account Manager, NPD UK Beauty

It likewise followed social media-led patterns motivating people to try out makeup while people often need to wear face coverings in public.

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” As customers are required to wear face coverings in shops, on public transportation and other public spaces, the lip segment has decreased in share, driven mainly by a decline in demand of lip colour as the lip area is no longer noticeable when using a mask,” she stated.

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