Coldplay have revealed the titles of songs from their forthcoming record in a not likely place: regional papers.
The band, fronted by Chris Martin, announced their brand-new double album, Everyday Life, in a typewritten letter sent out to fans in the post previously this week. It was initially believed to be a hoax.
Continuing with the offbeat marketing trail, they have actually now gotten adverts in local papers around the world, beginning with the North Wales Daily Post
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It revealed that Everyday Life will be separated into two parts, called Daybreak and Sundown.
Jonny Buckland, Coldplay’s lead guitarist, grew up in Flintshire and said on Twitter he as soon as worked at the Daily Post putting images of homes for sale.
Coldplay likewise placed the advert in Devon’s Express And Echo newspaper. Frontman Chris Martin is from Exeter.
The advert has actually likewise been identified in France, Australia and New Zealand.
Everyday Life will be Coldplay’s first album because 2015’s A Head Full Of Dreams. It’ll be launched on 22 November.
Extra reporting by Agencies