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Fashion 20 promises for 2020: How to find sustainable style in lockdown

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Fashion 20 promises for 2020: How to find sustainable style in lockdown

When I find myself in times of trouble, online shopping comes to me. We all have our own methods of distraction, whether it’s drinking with friends, dancing into the wee hours, or baking an enormous loaf of banana bread. Now, thanks to the lockdown, our options are somewhat limited – and I’m officially sick of banana…

Fashion 20 promises for 2020: How to find sustainable style in lockdown


When I find myself in times of problem, online shopping concerns me. All of us have our own approaches of distraction, whether it’s drinking with pals, dancing into the wee hours, or baking an enormous loaf of banana bread. Now, thanks to the lockdown, our choices are somewhat restricted– and I’m formally fed up with banana bread. So shopping it is. And after four weeks of using just holiday clothing– quarantine has limited my wardrobe to a travel suitcase loaded with tie-dye and crop tops– I’m officially prepared for some new clothes. But considered that a great deal of stores have either slowed or stopped delivering, I was at a little a loss as to where to find it. Charity stores do not have websites, and a great deal of my go-to sustainable brand names are too small to survive the existing climate. So I put a call out on social networks: someone please gown me in clothes that will not kill the planet or my wallet. And I was blown away by the action.

First, I was guided towards Kemi Telford, a shop British brand name famed for its flattering flared skirts and Nigerian-inspired prints. All of the clothes are made to a high quality and created to be lasting, however it’s the brand name’s “Seconds” area that makes it so brilliantly eco-friendly. “ These are products that have been manufactured by us but which– for a range of factors– didn’t meet the really high standards that we require,” the Kemi Telford’s website explains. “Rather than decline them, we work with the manufacturer to repair any problems going forward, however we sell the items currently made at a less expensive cost.” Creator Yvonne Telford has actually been continuing with brand operations in the middle of the lockdown and is posting individual orders out herself– so do try.

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Then I came throughout Nanushka, the luxury bohemian label that champions sustainability across its manufacturing line and is best understood for its vegan leather products. And yes, they are delivering throughout the lockdown. In other places, I was assisted towards fairtrade style brand, Adorned, which is likewise still providing its signature woven kimono coats and loose-fitting printed pants that are ideal for weekend at-home lounging. Then for underwear, aim to Fruity Booty, the empowering lingerie brand that creates adorable sets in leopard print with matching crop tops. The brand name mainly uses surplus materials sourced in the UK for its garments and sends out products out in 100 percent recyclable product packaging. Most importantly, it’s an extremely inclusive underwear label and has a wide-range of sizes on offer.

If its comfy but trend-driven loungewear you’re craving, head to Peachy Den, the store British brand name that prides itself on ethical and responsible production while creating spirited and lovely styles. There are snug-fitting one-piece suits, slinky flared tracksuit bottoms and matching zip-up coats– all of which are produced from materials sourced in the UK simply 2 miles away from Peachy Den’s south London studio. Plus, in response to the pandemic, Peachy Den is presently contributing 10 percent of its sales to Compliments of the Home, a Brixton-based charity that offers food to those in requirement.

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Lastly, I discovered Cucumber Clothes, which is still processing orders though they may take a little longer to arrive. The brand name sources all of its trims and product packaging in the UK so regarding decrease transportation contamination and even uses volcanic minerals in some of its garments that require no water or human-made energy in their manufacturing. LIke lots of sustainable brands, Cucumber Clothes also doesn’t do sales, the concept being that excellent, well-crafted clothes deserve paying full-price for. Especially if you desire them to stand the test of time and end up being a valued item in your closet.

Overwhelmed with all of these new and amazing brands to take a look at, I felt somewhat paralysed by option. So I wound up heading over to an old favourite of mine, Réalisation Par, the Australian brand made famous by Instagram influencers who flaunted its leopard print mini skirt across the platform for the totality of2017 A gown I ‘d been eyeing up for months was still available (and made from a sustainable silk that was totally biodegradable). It was costly, but when this divine lemon yellow maxi gown got here on my doorstep a mere two days later on, I was elated for what seemed like the very first time in weeks. And yes, even if I can just presently use it to swan around my home in, at least I’ll feel great doing it.

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