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While appeal obsessives might have thought that 2019 topped the list when it concerned amazing new appeal launches, it turns out that 2020 is poised to offer the last 12 months a major run for their cash.
It can frequently feel as though beauty brands are continuously revealing the launch of brand-new items, be it a colourful eye shadow palette, long-lasting foundation, or shimmering highlighter, but this month the number of innovative products striking racks is seriously impressive.
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Among the most highly-anticipated items on our radar today is the new GHD Helios hairdryer(offered from 17 February) which is the haircare brand name’s newest innovation in styling control.
The tool, which is offered in 4 different colours, provides even heat distribution, features Aeroprecis innovation which allows more precise control and promises to give your hair 30 per cent more shine.
Fragrance fans will likewise be pleased to learn that there are also a variety of fresh brand-new scents getting here in stores this month, such as Tom Ford’s Rose Prick and the most recent version of YSL’s Black Opium called Neon
With so lots of new arrivals, it can be hard to keep up with the most recent must-have products and, more notably, which ones are truly worth investing your hard-earned money on.
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From the most recent trend-led cosmetics to indulgent skincare, these are the brand name brand-new appeal products we’re obsessing over right now.
Click through the gallery to see our favourite new-in beauty picks for February.