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Black makeup Jeffree Star safeguards ‘Cremated’ makeup scheme after backlash


Makeup

Black makeup Jeffree Star safeguards ‘Cremated’ makeup scheme after backlash

Jeffree Star has addressed the backlash surrounding the launch of his new makeup collection Cremated. The makeup artist first sparked controversy with the collection when he announced the name of the new palette, before unveiling the colours on YouTube on Saturday. “This is a smokey eye dream,” the YouTuber said, while showing off the new…

Black makeup Jeffree Star safeguards ‘Cremated’ makeup scheme after backlash

Black makeup

Jeffree Star has dealt with the backlash surrounding the launch of his new makeup collection Cremated.

The makeup artist initially sparked debate with the collection when he announced the name of the brand-new combination, before unveiling the colours on YouTube on Saturday.

” This is a smokey eye dream,” the YouTuber stated, while displaying the new scheme, that includes colours in shades of grey and black with names such as “Grave Digger,” “The Morgue,” “Hearse,” and “Coffin Ready”.

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According to Star, the collection was motivated by his fascination with death, along with his preferred expression– “I’m deceased”.

However, a number of Star’s fans discovered it offending that the makeup artist chose to release a new collection called Cremated amidst the coronavirus pandemic, which has actually killed more than 300,000 people all over the world, and required the Jeffree Star Cosmetics founder to be “cancelled”.



” Jeffree Star’s new palette is tone-deaf in a level that I can’t even cover my head around,” a single person wrote. “Cremated with the slogan ‘prepare to be deceased’, during a health pandemic of proportions never ever seen in the history of humankind? Thanks, but no thanks.”

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Another said: “Idk how y’ all continue to support Jeffree Star. He simply came out with a combination called Cremated that is all death/ funeral inspired in the wake of a f *** ing pandemic where practically a hundred thousand individuals have died, and funeral houses are overrun and bodies are accumulating.”

Others suggested Star needs to have attempted to alter the name of the scheme, as lots of fans have lost family members to coronavirus.

” My grandmother had to be cremated after she passed away from Covid. This seems like bad timing for such a product,” one fan wrote.

In response to the debate, Star defended the scheme on the basis that it is his “art”.

Speaking on his Instagram Stories, Star said: “There’s a lot of talk on Twitter. Now listen, Cremated, and any palette I have actually ever produced, it’s my art. To me, it’s not just an eyeshadow palette, it’s method more than that. There’s constantly so many meetings with my art and that’s what it is, it’s mine. I created it for the world and it is permitted to be translated any method that anyone desires to take it, however I always originate from a great location.”


Star then added that his father was cremated when he passed away, as were two of his dogs.

” On a real level you men, my own daddy was cremated,” Star continued. “My two pet dogs that passed away last year were cremated, so nothing ever comes from a negative place in my life.”

The Independent has called Jeffree Star Cosmetics for comment.

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